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Schedule Builder

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Designing for Humans in the Digital Age

Martha Cotton (Managing Director, Fjord)

Location: Grand Ballroom C

Date: Thursday, May 23

Time: 2:30pm - 3:20pm

Pass type: All Access, Conference - Get your pass now!

Track/Topic: Emerging Tech

Format: Conference Session

Vault Recording: TBD

We live in a world of liquid expectations, where transportation innovations, such as ride sharing, change the way we think about making a doctor's appointment. Similarly, peer-to-peer payment innovations change the way we think about getting a mortgage. How can IT and business stakeholders ensure that they're designing user experiences that satisfy customers' core requirements when technology and customer expectations are changing so rapidly?

In this session, you will learn:
• The current state of design research and user experience (UX)
• How to advance and sustain user adoption through modern UX design
• How seamlessness, immersive, and experience delivery speed impact users' preference of brands, products, and services
• The state-of-the-art methods design firms use to ensure that products and services are relevant, desired, and adopted

Presentation File

Cotton_Designing_for_Humans_in_the_Digital_Age.pptx