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Martha Cotton (Managing Director, Fjord)
Date: Thursday, May 23
Time: 2:30pm - 3:20pm
Pass type: All Access, Conference - Get your pass now!
Track/Topic: Emerging Tech
Format: Conference Session
Vault Recording: TBD
We live in a world of liquid expectations, where transportation innovations, such as ride sharing, change the way we think about making a doctor’s appointment. Similarly, peer-to-peer payment innovations change the way we think about getting a mortgage. How can IT and business stakeholders ensure that they’re designing user experiences that satisfy customers’ core requirements when technology and customer expectations are changing so rapidly?
In this session, you will learn:
• The current state of design research and user experience
• How to advance and sustain user adoption through modern UX design
• How seamlessness, immersiveness, and experience delivery speed impact users’ preference of brands, products and services
• The state-of-the-art methods design firms use to ensure that products and services are relevant, desired and adopted